Cookie Policy

This is our cookie policy, we use cookies on our website to help make your visits more effective.

Cookies are small text files placed on your computer by websites or sometimes by emails. They provide useful information to companies, which helps in all sorts of ways. For you, it means you can use the site more efficiently and save time by not having to re-enter your details each time you visit. They also make sure you receive the most relevant information from. For us, cookies help us to analyse how our customers interact with our site so we can make improvements.

We use different types of cookies on our website:

  • Session cookies that are deleted after each visit
  • Persistent cookies that remain in place across multiple visits to our sites.
  • Third party cookies that are used by Google Analytics (see below).

Some of these cookies are essential and some are non-essential.

Certain cookies are necessary for you to use our website. These are used ‘in-session’ each time you visit and then expire when you leave the site. They’re not stored on your computer and they don’t contain any personal data. However, you can delete them via your browser if you wish to, but this will restrict the functions that you’re able to carry out on our sites. For more information about how to disable cookies in your browser please visit the About cookies website.

Here’s a list of essential cookies and how we use them:

Session cookies – These enable you to carry out some essential functions on our sites, such as maintaining log in details for the session or a transaction. They also help by minimising the need to transfer information across the internet. They are not stored on your computer and they expire when you terminate your browser session.

Tracking cookies – These enable us to recognise repeat visitors to the site. By matching an anonymous, randomly generated identifier, we’re able to record specific browsing information such as how you arrive at the site, the pages you view, options you select, and the path you take through the site. By monitoring this information we’re able to make improvements to our sites and by combining it with other information we hold about you we can serve personalised content to you on your return. We use software to analyse page use, page interactions and the routes our customers take through our sites. These are known as ‘web metrics’. Cookies don’t record any personal information you provide.

Some cookies are non-essential

Here’s a list of non-essential cookies and how they’re used:

Google Analytics – We regularly use Google Analytics. This is a web analytics service provided by Google enabling us to recognise repeat visitors to the site. By matching an anonymous, randomly generated identifier, we’re able to record specific browsing information such as how you arrive at the site, the pages you view, options you select, and the path you take through the site. By monitoring this information we’re able to make improvements to our sites. Google also reserve the rights to the anonymised data collected.

Force24 Cookies & Tracking – Our organisation utilises Force24’s marketing automation platform.
Force24 cookies are first party cookies and are enabled at the point of cookie acceptance on this website. The cookies are named below:

  • F24_autoID
  • F24_personID

They allow us to understand our audience engagement thus allowing better optimisation of marketing activity.

f24_autoId – This is a temporary identifier on a local machine or phone browser that helps us track anonymous information to be later married up with f24_personid. If this is left anonymous it will be deleted after 6 months . Non-essential, first party, 10 years, persistent.

f24_personId – This is an ID generated per individual contact in the Force24 system to be able to track behaviour and form submissions into the Force24 system from outside sources per user. This is used for personalisation and ability to segment decisions for further communications. Non-essential, first party, 10 years, persistent.
The information stored by Force24 cookies remains anonymous until:

  • Our website is visited via clicking from an email or SMS message, sent via the Force24 platform and cookies are accepted on the website.
  • A user of the website completes a form containing email address from either our website or our Force24 landing pages.

The Force24 cookies will remain on a device for 10 years unless they are deleted.

Other Tracking
We also use similar technologies including tracking pixels and link tracking to monitor your viewing activities

Device & browser type and open statistics – All emails have a tracking pixel ( a tiny invisible image ) with a query string in the URL. Within the URL we have user details to identify who opened an email for statistical purposes.

Link Tracking
All links within emails and SMS messages sent from the Force24 platform contain a unique tracking reference, this reference help us identify who clicked an email for statistical purposes.

You can accept or block cookies

By using our website, you agree that we can place both essential and non-essential cookies on your device.

If you wish to opt out of non-essential cookies please click on the ‘cookies setting’ tab which appears at the bottom of any page of this website. Once the pop up is open you can click ‘I disagree’ and cookies will be disabled.

You can block any cookies from any website through your browser settings. For more information about how to disable cookies in your browser please visit the About cookies website. If you share the use of a computer, accepting or rejecting the use of cookies will affect all users of that computer.

Flash cookies

These cookies make it quicker and easier for you to access sites on subsequent visits that use Flash technology. Deleting them means you may have to re-enter information each time you visit the same site. But just like any cookie, you can delete Flash cookies by going to the Settings Manager for your Adobe Flash Player. You will be taken to the Adobe website, which lists the websites with the cookies in your browser. Just click Delete opposite the relevant website.

Cookies within mobile applications

We only use essential cookies within our mobile applications. You cannot opt-out or delete these cookies as they are critical to the functionality of the application. These cookies are not shared with any other application on your mobile device. We never use these cookies to store personal information about you.

Find out more

You’ll find more information about cookies at www.allaboutcookies.org which gives details on how to delete a cookie from your computer. For information on how to do this on your mobile phone browser, please see your handset manual.