SME businesses are evolving. Some are expanding — refurbishing, acquiring additional premises and increasing turnover. Others remain smaller, specialist operations where competitive entry pricing is key.
Our latest SME enhancements are designed to support both ends of that spectrum: higher limits for larger and growing risks, and improved minimum premiums for smaller businesses.
We can now offer up to £20 million total MD/BI across our core SME products.
This increased capacity enables us to support expanding clients and to consider larger businesses with more substantial insurance requirements where previous limits may have restricted placement.
The £20m total limit is available across a broad range of sectors including pubs, nightclubs, live music venues, gentlemen’s clubs, food & eateries, hair & beauty, hotels and guest houses, retail and petrol stations, as well as multi-location hospitality risks.
For brokers, this means greater flexibility as clients grow. Larger sums insured no longer need to result in looking outside appetite purely due to limit.
At the same time, we have reviewed minimum premiums across selected SME trades to ensure we remain competitive where entry pricing matters most.
Minimum premiums for fish & chip shops and takeaways have been reduced to £550 plus IPT, and minimum premiums for hair & beauty risks have also been lowered.
These changes reflect sustained portfolio profitability and the impact of disciplined, data-led underwriting. Strong performance across the account has created the opportunity to broaden our capability at the larger end of the market, while also improving accessibility for smaller risks — without compromising underwriting control.
Together, these enhancements strengthen our SME proposition: broader limits for growing and larger businesses, alongside improved pricing flexibility for smaller clients.
To explore the full details of our SME products, including appetite and sector coverage, visit our individual SME Product pages.
If you have a risk ready to place, you can also Get a Quote directly through our online portal.
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